Olá. My name is Alex and I design mobile and web applications.

This portfolio covers work up to 2014. For work that took place afterwards, please contact me directly.

Americanas.com Open / Close
Operating for the past 13 years in e-commerce, Americanas.com are Brazil's largest and most complete Internet store. I lead the user experience & visual design work, from native apps to mobile websites.
Challenge: Our challenge was to create a new mobile experience across native apps, including iPhone, iPad, Android and for the mobile websites. We created the first mobile e-commerce experience for Brazil, millions of users have experienced my work so far.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Icon Design
  • - Digital Strategy
  • - User Research
Devices Examples Americanas.com
Designed for Iphone, Android and Ipad Designed for Iphone, Android and Ipad
Shoptime Open / Close
I was responsible for the User Experience & Interface, creating and presenting functional prototypes, as well as designing cross-platform patterns.
Challenge: Redesign the full mobile experience for Shoptime. We implemented new design methodologies and created a design language system to maintain consistency between the iOS and Android platforms.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Icon Design
  • - User Research
  • - Agile Methodologies
Devices Examples Shoptime.com
Designed for Iphone, Android and Ipad Designed for Iphone, Android and Ipad
Submarino Open / Close
My role on this project was to create a new user interface and to present a creative solution for native apps and the mobile website.
Challenge: Understand the complexity of the native universal app for iPhone & iPad, introduced the same concept for both platforms, I've also design a new experience for the android app.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Information Architecture
  • - Digital Strategy
  • - User Research
Devices Examples Submarino
Designed for Iphone, Android and Ipad Designed for Iphone, Android and Ipad
Bem Direto Open / Close
Making the process of renting or buying property easier, the broker uses a web interface to find customers with real intention to buy or rent, and can even publish real estate listings to share with others brokers.
Challenge: Fast pace start-up. We designed and developed an idea for a live product in less than three months — native iPhone and Android app; we designed to notify new customers quickly and easily.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Agile
  • - AB Test
Designed for Web Iphone and Android Designed for Web Iphone and Android
Coursify Open / Close
With Coursify, you can build your own online school and truly make it yours. Run it under your own custom domain, create a branded course catalog, set your price, and more. Best of all: content creators keep most of the revenue generated by their channel.
Challenge: The project started as a side project I did with a friend in my spare time. The result was a comfortable and intuitive user experience in a handcrafted interface that would translate into a rich, online experience.
Skills Used:
  • - Brand Design
  • - Experimenting ideas
  • - User Interface Design
  • - Lean UX
  • - Digital Strategy
  • - User Research
Designed for Web Designed for Web
Alex Fracazo

About me

I'm a highly experienced product designer with a passion for user-centred design and new technologies; my biggest motivation is to create simple, disruptive experiences to products that can change people's lives.

Millions of users have experienced my work so far, and that's my passion.

I have been successfully delivering projects individually as well as in teams for the last 15 years; I would like to describe myself as someone that is extremely persevering in my personal life and career.
Having worked in various industries, I have developed a broad knowledge and skills that brings together what is desirable from a human point of view with what is technologically feasible and economically viable.

My working process conveys in converting complex business logic into user-friendly experiences applying user-centric design, user-research, conceptual design, interaction design, visual & motion design, prototyping & user testing.

I have broad experience across various platforms and channels including native mobile and tablet applications (IOS and Android), mobile and tablet websites, full desktop web applications, wearables and emerging tech.

A bit about my personal life: I love to live near the beach in Manly and go surfing, I practise yoga every day. I also spend my free time at the beach enjoying the sunshine. Love to travel and immerse in different environments, cultures and EAT FOOD (my fav part).
Sydney - Australia
UX/UI Design UX/UI Design
Mobile Design Mobile Design
Web Design Web Design
Coffee Lover Coffee Lover
Contact
fracazo@gmail.com